Joachim Baldauf

Fashion, 2012

Akris 90


This editorial for Bolero Magazine is a collaboration of Berlin based photographers Joachim Baldauf and Patrice Brylla. Together they created images, reflecting the image of Akris in a very special, abstract way.

Spectacularly unspectacular. This is how one leading US American fashion critic has deftly characterized the house of Akris, and she is right on target. Akris stands for state-of-the-art fashion that makes perfect sense, effortlessly to the needs of today’s women, where true creativity and innovation segue into wearability; fashion whose clear, architecturally inspired lines will work as well tomorrow as they do today.

Fashion at Akris is more than a visual event. Clothing is a protective sheath that enters into a sensual dialogue with the body of the woman who wears it. That is why fabrics play a crucial role. For Akris designer Albert Kriemler, they are the mother lode of fashion and one of its most important sources of inspiration. In his own words, “The design of every item begins with a piece of fabric in my hand.”

Akris is exclusive, a quality enhanced by the subtlety of understatement. Albert Kriemler pinpoints his objective: “When a woman walks into a room, I want people to notice her personality first and her clothing second.”

(Taken from the Akris company profile)


Titel der Arbeit
Akris 90
Bolero Magazin
Bolero Zeitschriftenverlag AG